Session1: Introduction to Digital Marketing 

Understanding the Digital Marketing Landscape Evolution and Importance of Digital Marketing Digital Marketing Channels Overview Setting Expectations and Goals 

Session2: Website Basics for Digital Marketing 

Introduction to Website Design and Development User Experience (UX) Principles Website Optimization for Conversions Introduction to Content Management Systems (CMS) Basics of HTML, CSS, and JavaScript for Marketers

Session3: Search Engine Optimization (SEO) 

Understanding Search Engines and Algorithms 

On-Page SEO Techniques 

Off-Page SEO Strategies 

Keyword Research and Analysis 

SEO Tools and Analytics 

Session4: Pay-Per-Click (PPC) Advertising 

Introduction to PPC Advertising 

Google Ads (formerly AdWords) Fundamentals 

Creating and Managing PPC Campaigns 

Keyword Selection and Ad Copywriting 

PPC Analytics and Optimization Techniques

Session5: Social Media Marketing (SMM) 

Overview of Social Media Platforms 

Social Media Strategy Development 

Creating Engaging Content for Social Media 

Community Management and Engagement 

Social Media Advertising

Session6: Content Marketing 

Understanding Content Marketing 

Content Strategy and Planning 

Content Creation Techniques 

Content Distribution and Promotion 

Content Marketing Analytics

Session7: Email Marketing 

Introduction to Email Marketing 

Email List Building and Management 

Designing Effective 

Email Campaigns 

Email Automation and Personalization 

Email Marketing Analytics

Session8: Influencer Marketing and Affiliate Marketing 

Understanding Influencer Marketing 

Identifying and Engaging with Influencers 

Introduction to Affiliate Marketing 

Setting up Affiliate Programs 

Tracking and Analyzing Affiliate Marketing Campaigns

Session9: Digital Marketing Analytics 

Importance of Analytics in Digital Marketing 

Google Analytics Fundamentals 

Interpreting Marketing Metrics and KPIs 

A/B Testing and Experimentation 

Reporting and Data Visualization

Session10: Digital Marketing Strategy and Planning

Developing a Digital Marketing Strategy 

Budgeting and Resource Allocation 

Campaign Planning and Execution 

Evaluating and Adjusting Digital Marketing Strategies 

Future Trends in Digital Marketing

Final Project: Students will develop a comprehensive digital marketing campaign for a hypothetical business or organization. This project will integrate concepts learned throughout the course and demonstrate practical application of digital marketing strategies. 

Note: This syllabus is flexible and can be adjusted based on the duration and focus of the workshop. Additional topics such as Mobile Marketing, Video Marketing, and E-commerce Marketing can be included based on the audience's needs and interests.